Why Such a Craze for Business Coaching?

Why Such a Craze for Business Coaching?

Business coaching has been booming since the early 2000s.

And it is not about to stop since the basic trend in business life is to improve the skills of each to optimize its human resources. And the budgets are not extensible: So we must do more, with the same human resources.

No wonder, then, that today there is a real demand from companies to upgrade their managers and potential employees. Because that’s exactly what corporate coaches serve, whether by:

  • performance coaching (I am coached to improve my results)
  • or growth coaching (I am coached in coaching to increase my human skills, which will improve my results, and therefore those of the company).
The rise of corporate coaching accompanies a change in mentalities

Before, we were a little ashamed to be financed by his company, because it meant that our results were not tip top, that we needed to “get help” … and moreover the perception Coaching could be likened to therapeutic accompaniment that did not say its name. Not easy to assume, in business, when we saw it propose.

So how to choose your business coach?

We already wrote a post on our career blog, which was entitled How to choose your coach. Here are some more tips for not getting a guru into your business without your knowledge:

  • Choose a graduate and/or certified coach, and nothing else

A coach training costs 5000$ on average. It is, therefore, a very lucrative business for the schools that sell them, given the extent of demand for new coaches who want to train. Be wary of schools that certify from their own label (as if a pharmaceutical lab itself issues marketing authorizations for the medicines it makes …). Personally, I was trained at the Unlocking Your Future Melbourne, which depends. It was for me a guarantee of quality.

  • Choose a coach who offers a free, no-obligation exploration interview before you sign up

You, the client, just like the person you are going to coach, must feel with the coach, and vice versa. Otherwise, the work will not be optimal. The coach must, therefore, offer you an exploration interview, followed by a tripartite interview to co-establish the conditions of the contract. In our office, we always propose this preliminary interview. If it is not conclusive and we decide not to work together then it is not charged, of course. Also, we do not work with companies that refuse to meet the person being coached before signing the contract for obvious ethical reasons.

  • Choose a supervised coach, and ask him to tell you more about it

Supervision is mandatory for professional coaches so that they continue to professionalize their practice and to remain neutral and ethical. We provide our customers upon request the contact information of our successive supervisors.

Why Such a Craze for Business Coaching?

  • The question of references

If the coach can provide you with his references, so much the better. Personally, I do not provide them when I am not authorized by the companies I work for, and this can happen.

  • Choose a coach who presents you with a code of ethics

Every professional coach must have thought about his code of ethics. This is a way to formalize his vision of the job and its accompaniments. Most of the time, in the coaching of manager or leader, the work on the strategic vision is important, and personally, I do not understand that a coach did not impose this work to himself. I attach my code of ethics to all my contracts, to give more information to my clients on my way of seeing things and working.

  • Choose a coach who offers you a real contract

Of course, given the amounts committed, the coach must propose a tripartite contract to the company (or bipartite if coaching is done directly with the manager) where are specified the expectations and responsibilities of each. This contract guarantees the framework and protects all those involved in coaching: the coach, the coachee, the company.

In conclusion, I believe that the growth of business coaching is a fundamental trend because it corresponds to a sustainable demand for improvement from companies. On the other hand, the hatching of the discipline makes appear a plethoric offer not always readable, so HRD, arm yourself with information to make the good choices!

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